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apple.com
Last Updated: 3 months
Success
55% of passed verification steps
Warning
30% of total warning
Errors
15% of total errors, require fast action
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Desktop
Mobile
Performance
Desktop Score 87%
Best Practices
Desktop Score 100%
SEO
Desktop Score 91%
PWA
Desktop Score 29%
Performance
Mobile Score 45%
Best Practices
Mobile Score 100%
SEO
Mobile Score 90%
PWA
Mobile Score 38%
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Social Data
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Estimation Traffic and Earnings
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Technologies
Apache
Web Servers
PWA - Manifest
Manifest is not valid
Your site don't have valid manifest.json, read more in
Web App Manifest
Desktop
Avoid non-composited animations
1 animated element found
Animations which are not composited can be janky and increase CLS
Avoid enormous network payloads
Total size was 5,969 KiB
Large network payloads cost users real money and are highly correlated with long load times
Web app manifest or service worker do not meet the installability requirements
1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement
Reduce unused JavaScript
Potential savings of 295 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Defer offscreen images
Potential savings of 167 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Reduce unused CSS
Potential savings of 86 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity
Avoid an excessive DOM size
1,407 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Avoid long main-thread tasks
1 long task found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Eliminate render-blocking resources
Potential savings of 20 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Server Backend Latencies
170 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Avoid large layout shifts
3 elements found
These DOM elements contribute most to the CLS of the page
Serve images in next-gen formats
Potential savings of 1,219 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Minimize third-party usage
Third-party code blocked the main thread for 0 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Links do not have descriptive text
7 links found
Descriptive link text helps search engines understand your content
Total Blocking Time
30 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Efficiently encode images
Potential savings of 170 KiB
Optimized images load faster and consume less cellular data
Avoid serving legacy JavaScript to modern browsers
Potential savings of 31 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Max Potential First Input Delay
80 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Largest Contentful Paint element
2,130 ms
This is the largest contentful element painted within the viewport
JavaScript execution time
0.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Initial server response time was short
Root document took 110 ms
Keep the server response time for the main document short because all other requests depend on it
Largest Contentful Paint
2.1 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Enable text compression
Potential savings of 140 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
First Meaningful Paint
1.9 s
First Meaningful Paint measures when the primary content of a page is visible
Serve static assets with an efficient cache policy
24 resources found
A long cache lifetime can speed up repeat visits to your page
Minimizes main-thread work
1.1 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
First Contentful Paint
0.7 s
First Contentful Paint marks the time at which the first text or image is painted
Time to Interactive
1.9 s
Time to Interactive is the amount of time it takes for the page to become fully interactive
Network Round Trip Times
30 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Avoid chaining critical requests
22 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Speed Index
1.8 s
Speed Index shows how quickly the contents of a page are visibly populated
Mobile
Eliminate render-blocking resources
Potential savings of 390 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
First Meaningful Paint
10.4 s
First Meaningful Paint measures when the primary content of a page is visible
Defer offscreen images
Potential savings of 678 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Server Backend Latencies
60 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Efficiently encode images
Potential savings of 169 KiB
Optimized images load faster and consume less cellular data
Enable text compression
Potential savings of 140 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
First Contentful Paint
3.0 s
First Contentful Paint marks the time at which the first text or image is painted
Avoid non-composited animations
1 animated element found
Animations which are not composited can be janky and increase CLS
Document uses legible font sizes
99.99% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Initial server response time was short
Root document took 180 ms
Keep the server response time for the main document short because all other requests depend on it
Web app manifest or service worker do not meet the installability requirements
1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement
Speed Index
6.2 s
Speed Index shows how quickly the contents of a page are visibly populated
Minimize main-thread work
3.3 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Avoid an excessive DOM size
1,407 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Avoid chaining critical requests
22 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Serve images in next-gen formats
Potential savings of 1,749 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Max Potential First Input Delay
350 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Time to Interactive
10.4 s
Time to Interactive is the amount of time it takes for the page to become fully interactive
Reduce JavaScript execution time
1.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoid serving legacy JavaScript to modern browsers
Potential savings of 31 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Minimize third-party usage
Third-party code blocked the main thread for 0 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Total Blocking Time
820 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Tap targets are not sized appropriately
77% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), or have enough space around them, to be easy enough to tap without overlapping onto other elements
Links do not have descriptive text
7 links found
Descriptive link text helps search engines understand your content
Largest Contentful Paint element
13,600 ms
This is the largest contentful element painted within the viewport
Avoid long main-thread tasks
18 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Network Round Trip Times
10 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Avoid enormous network payloads
Total size was 8,193 KiB
Large network payloads cost users real money and are highly correlated with long load times
Largest Contentful Paint
13.6 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Reduce unused JavaScript
Potential savings of 294 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Serve static assets with an efficient cache policy
27 resources found
A long cache lifetime can speed up repeat visits to your page
Reduce unused CSS
Potential savings of 83 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity
Avoid large layout shifts
1 element found
These DOM elements contribute most to the CLS of the page
Speed And Optimization Tips
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Alexa Rank
99,999,999
Global Rank
99,999,999
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Traffic
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Domain Available
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apple.co
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apple.us
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apple.com
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aple.com
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qpple.com
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zpple.com
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